Don't look at branding from an industrial-age concept perspective. Kill that before it kills you and get your brand out there, according to Tom Asacker.
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The term "brand" doesn't mean what it used to mean, and it's important for you and your small business. Tom Asacker gives the true definition.
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How do you reach customer loyalty in your small business, whether marketing, sales, customer service, etc.? Just follow the yellow brick road.
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Application marketing is using apps to deliver branding, messages, content, and/or functionality to reach target audiences. And it’s attracting entrepreneurs for many reasons, namely affordability...
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We are not separate. A brand only knows what it is in terms of its customers. Unfortunately, we tell ourselves a very different story. Expert Tom Asacker explains this idea in further detail.
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You worked hard to attract customers to your small business during the holidays. Read these tips on how to maximize your investment to retain existing customers.
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All small business owners have some stress. The question is, what can we do to alleviate some of the it? Andrea Nierenberg offers tips on how we can learn to change either the stressful situation o...
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Is doing what you love going to bring in the big money? Not necessarily. Read on to find out what Tom Asacker suggests.
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What can your business do to help the environment? Kristin Arnold offers some suggestions.
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The nation should take this time to learn and adjust and recover. Arky Ciancutti offers four principles to begin.
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