Adriana Bello 
Adriana Bello has over 15 years of experience in payments, mobility, product development, marketing and CRM and is one of the pioneers in these fields in Brazil, her home country.
Adriana joined PayPal in 2010, back in its early days when the Brazilian office was a start-up of five people. At the time, she was hired to do marketing and product management for the Latin American market. Eager to learn more, Adriana worked her way through several different positions and areas of the business and picked up a passion for global product solutions, which led her to join the Consumer Product team as a senior director, responsible for Shopping, Habituation and Engagement. This new challenge put her at a crossroads, as moving to the U.S. was part of the package. Today, Adriana is leading Global Cross Border Trade and Go to Market Initiatives for PayPal, based in New York City. She runs a team of 15 talented people, the majority women.
Prior to PayPal, Adriana worked for 10 years at WPP Group (Ogilvy and JWT) as an account director in various segments, creating innovative strategies for international brands such as HSBC, American Express, Renault, Coca-Cola, IBM, Intel and Unilever. In her last position in the group, she was a general manager responsible for three offices (Sao Paulo, Rio de Janeiro and Curitiba), 70 people and 10 clients, and received numerous awards and recognition from her customers for contributions to their businesses.
Adriana joined PayPal in 2010, back in its early days when the Brazilian office was a start-up of five people. At the time, she was hired to do marketing and product management for the Latin American market. Eager to learn more, Adriana worked her way through several different positions and areas of the business and picked up a passion for global product solutions, which led her to join the Consumer Product team as a senior director, responsible for Shopping, Habituation and Engagement. This new challenge put her at a crossroads, as moving to the U.S. was part of the package. Today, Adriana is leading Global Cross Border Trade and Go to Market Initiatives for PayPal, based in New York City. She runs a team of 15 talented people, the majority women.
Prior to PayPal, Adriana worked for 10 years at WPP Group (Ogilvy and JWT) as an account director in various segments, creating innovative strategies for international brands such as HSBC, American Express, Renault, Coca-Cola, IBM, Intel and Unilever. In her last position in the group, she was a general manager responsible for three offices (Sao Paulo, Rio de Janeiro and Curitiba), 70 people and 10 clients, and received numerous awards and recognition from her customers for contributions to their businesses.
