Arun Gopalakrishnan
Arun Gopalakrishnan is an assistant professor of marketing at Olin Business School. His areas of expertise range from econometrics, business-to-business marketing, consumer products marketing, marketing research, and statistics/econometrics.
Arun has been published in numerous magazines and newspapers like "Marketing Science" and "Innovation and Marketing in Pharmaceutical Industry". He received a Bachelor's degree from University of Auckland in 2000, his MBA from Penn State University in 2006, his MS from University of Pennsylvania in 2012, and his PhD from University of Pennsylvania in 2015. He is the recipient of the 2017 Olin Award, which recognizes the important impact that scholarly research by Olin Business School faculty can make on business results.
Arun has been published in numerous magazines and newspapers like "Marketing Science" and "Innovation and Marketing in Pharmaceutical Industry". He received a Bachelor's degree from University of Auckland in 2000, his MBA from Penn State University in 2006, his MS from University of Pennsylvania in 2012, and his PhD from University of Pennsylvania in 2015. He is the recipient of the 2017 Olin Award, which recognizes the important impact that scholarly research by Olin Business School faculty can make on business results.
Interviews with Arun Gopalakrishnan
Why psychographics is more valuable than demographics
Do you know how your customers have been and are behaving?