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Phil joins Jim to talk about the definition of marketing, and how to conduct effective marketing in your small business, including how to break through the clutter in the marketplace to make sure your company's message gets across.

John Fox joins Jim Blasingame to discuss his views on Americans' lack of retirement planning, plus the difference between saving vs investing, group retirement plans, profit sharing plans, Social Security issues, and what small business owners and their employees should be doing.

In this archive, Jim and Rick discuss the definition of financial planning, how and when to work with a financial planner, how this industry has changed over the years and where it's going. Rick and Jim answer a caller's question about how to save for a child's education. They discuss several of the options, including an Education IRA, and state sponsored investment programs.

Jim begins his visit with Beverley by briefly talking about their regard for our national anthem, The Star Spangled Banner. After that they discuss the importance of networking, (letting the world know you exist) in the success of a home-based business. Specifics include, chamber of commerce meetings, and keeping your visibility high to insure you have new business opportunities in the "pipeline". Beverley and Jim how to prepare a very short introduction of yourself and what you do ready when you meet a new acquaintance (prospect).

Russ and Jim discuss specific questions to ask anyone who represents themselves as a business broker to find out if that person has the credentials you need, especially how that person would let prospects know your company is available, while maintaining confidentiality. They also talk about the importance of properly valuing your business, and where to go for help. During the visit, a caller sings Blueberry Hill (really).

Reviewing an article he contributed to Fast Company, Dan talks with Jim about how Great Britain has gone about branding itself to be more competitive in the marketplace. Small business owners can learn about the concept of branding, and how important it is in the success of their business. They also talk about something called the Identity Premium.

Jim D and Jim B talk about how to maintain the passion and the focus you need to keep working in your small business after the excitement of the founding days are long gone. They take a couple of calls, including one who talks about how he keeps himself motivated.

Steve and Jim talk about how to manage risk in the life of your small business, and how to employ productively as you follow your dream. They discuss how to recognize whether you are risk averse or a risk taker, and how to deal with either answer.

Floyd begins his visit talking about his recent visit to Istanbul, Turkey, and some special entrepreneurs he found there. If you think we have it tough here, don't miss this story. He and Jim move on to talk about The Benefit Finder, what it is, how it works, and how it will "benefit" you and your customers. They continue their visit by helping you understand the power of knowing the difference between features and benefits. Later in the hour they take a call from two of Jim's loyal listeners, one of which says Jim and Floyd are geniuses (obviously a highly intelligent individual).

Steve joins Jim to talk about how to reinvent yourself, including Steve's example of how he turned his life around. They focus on the fact that most of the keys to our success is within us, not somewhere else, and not controlled by someone else. Jim makes sure that Steve's suggestions are grounded in the reality of the challenges we face in our small business world. Steve's visits are always powerful.