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What is brand equity and how do you create it for your small business? Peter Meyer and Jim Blasingame discuss the balance sheet effect of how your small business is perceived in the marketplace, how to increase brand equity and what to do when a brand liability pops up. They also talk about using brand equity as a platform for growth.

How does co-opetition work for small business? Entrepreneur, Neal Harris, talks about his business with Jim Blasingame, and how he uses the concept of co-opetition to leverage the assets of other companies. He also explains how the fragrance industry works.

The current health care reform debate is the most important and potentially most dangerous legislation in generations, according to Grace-Marie and Jim Blasingame, who discuss the truth about this issue and offer alternative, market-based solutions for health care reform.

Gain control over your technology and gain control over your small business' future, according to Caleb Barlow, who joins Jim Blasingame to talk about a new approach to IT thinking, the appliance. This is a device that aggregates a server, telephone system, data security and back-up and easy diagnostics into one box.

Take a lesson from McDonald's founder, Ray Kroc, who said his company didn't sell food, it sold fuel. Jim Blasingame talks about why small businesses should understand how the competitive differentiation process really works the way Mr. Kroc did.

What is the state of the economy for small businesses? SBA Chief Economist, Chad Moutray, joins Jim Blasingame to examine the current state of the economy for the small business sector, including sales, availability of credit and other issues.

Do you know how to prioritize who to pay when cash is tight? Jerry Silberman joins Jim Blasingame to discuss how to get the help you need when creditors are calling and you need help managing the cash flow that you have. Don't wait until it's too late to get help.

When state laws interfere with Internet performance it creates problems across cyberspace. Steve DelBianco talks with Jim Blasingame about some of the ill-advised state laws that should only be addressed at the federal level.

Does the public outcry over the health care reform debate demonstrate that American voters are taking back the political debate process? Jim Blasingame thinks it is and he talks about why America is the better for it.

Clearly, there are distinct differences between the older and younger generations. Mike Muetzel joins Jim Blasingame to discuss these differences and how the the groups - primarily Generation X and Baby Boomers - can work more effectively together.