Jim Blasingame

Take a lesson from McDonald's founder, Ray Kroc

Take a lesson from McDonald's founder, Ray Kroc, who said his company didn't sell food, it sold fuel. Jim Blasingame talks about why small businesses should understand how the competitive differentiation process really works the way Mr. Kroc did.

More interviews with Jim Blasingame

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Jim says goodbye to his audience after over 23 years of The Small Business Advocate Show
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Jim’s last advice to his audience: Remember THE School fundamentals
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Jim reveals why and how he started The Small Business Advocate Show
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Jim’s next-to-last parting thoughts for small business owners
Jim Blasingame
The long goodbye