How to build brand equity in a complex marketplace
What is brand equity and how do you create it for your small business? Peter Meyer and Jim Blasingame discuss the balance sheet effect of how your small business is perceived in the marketplace, how to increase brand equity and what to do when a brand liability pops up. They also talk about using brand equity as a platform for growth.
More interviews with Peter Meyer
Three elements to personal growth
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The role of competence in your growth plans
Three elements to personal growth
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