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How do you tell your story so that it’s memorable? Bill Schley joins Jim Blasingame to reveal how to tell a marketing story that is memorable for customers, plus why in the 21st century, you have to back up your story with performance.

If you have a story that sells, why would you abandon it? Bill Schley joins Jim Blasingame to talk about the right way and wrong way to tell stories about your business, and why you should stick with stories that sell.

What do employees really need to be passionate about their job? Keith Ayers joins Jim Blasingame to reveal the five things employees really need from their management in order to be truly engaged and passionate about their work.

There are 2nd generation immigration challenges facing the U.S. Tamar Jacoby joins Jim Blasingame to discuss new challenges in immigration reform that are products of the failure of the U.S. to have an effective immigration plan.

Why the multiculturalism experiment won't work. Tamar Jacoby joins Jim Blasingame to discuss why Europe's cultural approach to immigration is a greater challenge than America's policy approach.

Why did multiculturalism fail in Europe? Tamar Jacoby joins Jim Blasingame to discuss the difference in how the U.S. and Europe assimilates immigrants, and why Europe’s method have failed.

Are you comfortable asking customers for money? Ilise Benun joins Jim Blasingame to discuss why creative types produce drama when it's time to ask for the business and then send the bill.

Don't be ashamed of being what you are: a salesperson. Rob Jolles joins Jim Blasingame with reasons why being a salesperson is one of the noblest jobs in the world because of the positive influence you have on the lives of your customers.

Nothing happens until someone makes a sale. Rob Jolles joins Jim Blasingame to talk about the nobility of being a sales professional and why selling is the genesis of all business activity.

How do you inspire courageous behavior? Bill Treasurer joins Jim Blasingame with tips on how to inspire your people to be courageous, including lower the impact of risk, move them out of their comfort zone and allow them to fail.