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As a small business, the phone book is not your prospect list. Tim Berry joins Jim Blasingame to talk about getting your strategy back on track by profiling your ideal customer, what you can solve for them and how they will find you.
In The Age of the Customer™, you must stay connected. Adrian Ott joins Jim Blasingame to reveal how you can collect information from customers and predict what they will need by developing relationships and connecting with them online.
Are your offerings aligned with your customer’s expectations? Adrian Ott joins Jim Blasingame to talk about social media as a new tool to connect with customers in the way, and at the times, they prefer.
Paraphrasing Dirty Harry, “A business has to know its limitations.” SCORE's Ken Yancey joins Jim Blasingame to talk about the importance of admitting when you need help with your small business and seeking advice from the myriad of free options available.
In a peer advisory group, leave your ego and pride at the door. Diane Drewery joins Jim Blasingame to talk about getting the most out of a peer advisory group, plus if there’s not one in your area, how to start your own group.
Are you able to admit that you don't know everything? Diane Drewery joins Jim Blasingame to discuss the advantages of joining a peer group that helps its members with management issues that they can't solve on their own.
What is the impact of gaming on the marketplace? Jack Uldrich joins Jim Blasingame to discuss trends in gaming dynamics and how this applies to how you operate your small business.
What is the future of online search? Futurist Jack Uldrich joins Jim Blasingame with a prediction of online search and the dynamic algorithms that will allow more online convenience, but will also intensify the privacy debate.
Websites and social media will work together in the future. Jim Blasingame talks about the good and bad about both websites and social media platforms, plus how the two worlds should work together.
What is the relationship between social media and websites? Small business expert, Jim Blasingame discusses why social media sites may exceed the importance of websites because they are easy to update and have built-in communities.
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