Connecting your ideal customer to market strategy
As a small business, the phone book is not your prospect list. Tim Berry joins Jim Blasingame to talk about getting your strategy back on track by profiling your ideal customer, what you can solve for them and how they will find you.
More interviews with Tim Berry
Tim Berry’s Razor: “Deliver value to customers”
Don’t let content prevent you from the essential context of business planning
The power of business planning fundamentals
Wrapping up 20 years of radio broadcasting
What hasn’t changed in the past 20 years in the marketplace?