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Does your Facebook strategy align with the likely prospects? Anita Rosen joins Jim Blasingame to explain why a business's Facebook strategy should be aimed at consumers, not businesses.

Each generation of prospects has its own marketing expectations. Olalah Njenga joins Jim Blasingame to reveal how each of the generations of prospects in the marketplace has its own set of expectations.

Why is marketing to Millennials different than marketing to Generation X? Olalah Njenga joins Jim Blasingame to reveal the sometimes subtle differences of marketing to the different generations, even between Gen Y and Gen X.

Medicare is in more trouble than Social Security or Medicaid. Rick Newman joins Jim Blasingame to explain why Ryan's budget proposal is focusing so much on changing the structure of Medicare.

How much capital did Obama lose with his sequester scare tactics? Rick Newman joins Jim Blasingame to report on the game of chicken that the political class is playing with the budget and whether Obama's sequester tactics have cost him leverage.

How could the tiny island of Cyprus impact global markets? Rick Newman joins Jim Blasingame to discuss the bank crisis in Cyprus and why that little island's problems could trigger a shock to the EU and possibly beyond.

Whether customer confidence is up or down, you still have to sell. Thomas La Vecchia joins Jim Blasingame to talk about what your business has to do to stay in business regardless of what's going on in the economy.

Do you know what motivates any particular customer? Thomas La Vecchia joins Jim Blasingame to reveal the four elements of his "X-Factor" approach to connecting with customers, including people, products, processes and price.

The best way to keep a customer is to become their partner. Steve Martin joins Jim Blasingame to discuss how to stay close to customers if the economy is softening, and find out how you can do more than serve them, but become a vendor partner.

Be proactive with marketing plans as the economy softens. Steve Martin joins Jim Blasingame to discuss things you can do to hold on to customers, even if they cut their budgets.