Stay close to customers as they deal with a soft economy
The best way to keep a customer is to become their partner. Steve Martin joins Jim Blasingame to discuss how to stay close to customers if the economy is softening, and find out how you can do more than serve them, but become a vendor partner.
More interviews with Steve Martin
Why cash is about today, and profit is about tomorrow
The power of having balanced and multi-faceted success goals
How to more broadly define success in the marketplace
Getting help with business buying due diligence
Even if a business-in-a-box offer is legal, it still might not be for you