How to cultivate our newly empowered customers
John Patterson joins Jim Blasingame to offer tips on what small businesses should do to cultivate and nurture relationships with customers who have new expectations and corresponding new power.
More interviews with John Patterson
What you have to do to guarantee an excellent customer experience
Providing a Lifetime Customer Experience Warranty
Why trust is a major profit generator
Deliver low-tech customer love with innovative service
Why trust is a major profit generator
Articles by John Patterson
Have It The Wired & Dangerous Customer’s Way
Brain Trust Members and frequent guests of The Small Business Advocate Show John Patterson and Chip Bell explains why sometimes the customer does know best.
Customers Today Are Loud!
Brain Trust members John Patterson and Chip Bell how the recent recession forever changed how customers interacted with businesses.