How selling has changed on the front end, but not on the back end
Deb Calvert joins Jim Blasingame to discuss how acquiring leads in The Age of the Customer has changed, but once you convert them to a prospect, closing the sale is still tied pretty closely to classic selling fundamentals.
More interviews with Deb Calvert
Training employees to keep customer informed about problems
Why "no news is good news" isn’t true with customers
Risk & conflict aversion: What's the price of inaction?
Training employees to keep customer informed about problems
Why "no news is good news" isn’t true with customers