Ask customers where they are on their journey of understanding
Deb Calvert joins Jim Blasingame to reveal why you should ask today’s more knowledgeable customer where they are in their research, before you start telling them what you know.
More interviews with Deb Calvert
Training employees to keep customer informed about problems
Why "no news is good news" isn’t true with customers
Risk & conflict aversion: What's the price of inaction?
Training employees to keep customer informed about problems
Why "no news is good news" isn’t true with customers