Barbara Burke

Creating opportunity out of unhappy customers

How do you teach your organization to think of customer complaints as opportunities? Barbara Burke talks with Jim Blasingame about how to teach practices and instill attitudes that make customers want you to help them when they need it.

More interviews with Barbara Burke

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How to get out of your own way
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How to handle the uncertainties of life and business
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Negative talk about customers is unacceptable
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Management as if humanity mattered
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Creating a culture of customer service excellence