Revealing the way to reach customers in the future
How customers want to be reached and served will be different in the future, and Alan Maites explains to Jim Blasingame what that will look like, by revealing the "Five Cs" of customer connection. Alan also reveals a bonus sixth "C" at the end. This is really good stuff.
More interviews with Alan Maites
Why every small business should have an e-commerce strategy
Balancing marketing with community building
Balancing outbound marketing with inbound marketing
Rebranding your business from inside out
What is the driver behind rebranding your company
Articles by Alan Maites
Getting New Customers 2014
Alan Maites shares strategies/tactics to deploy this year that might help you acquire the right customers for your product/service?
What Are You Selling Us?
What are you selling? Just a product, or a brand? Alan Maites writes on defining just exactly what your business is selling to its customers.