Balancing marketing with community building
Alan Maites joins Jim Blasingame to talk about the difference between what to expect from traditional marketing with ads and the more deliberate and disciplined community building activity.
More interviews with Alan Maites
Why every small business should have an e-commerce strategy
Balancing outbound marketing with inbound marketing
Rebranding your business from inside out
What is the driver behind rebranding your company
How one company rebranded itself and its mission
Articles by Alan Maites
Getting New Customers 2014
Alan Maites shares strategies/tactics to deploy this year that might help you acquire the right customers for your product/service?
What Are You Selling Us?
What are you selling? Just a product, or a brand? Alan Maites writes on defining just exactly what your business is selling to its customers.