Rebranding your business from inside out
Alan Maites joins Jim Blasingame to reveal how he rebranded, retooled and renamed his company by starting the process with his internal customers, the employees.
More interviews with Alan Maites
Why every small business should have an e-commerce strategy
Balancing marketing with community building
Balancing outbound marketing with inbound marketing
What is the driver behind rebranding your company
How one company rebranded itself and its mission
Articles by Alan Maites
Getting New Customers 2014
Alan Maites shares strategies/tactics to deploy this year that might help you acquire the right customers for your product/service?
What Are You Selling Us?
What are you selling? Just a product, or a brand? Alan Maites writes on defining just exactly what your business is selling to its customers.