What is the true cost of marketing in the 21st century?
Budgeting for marketing is more complicated these days. Alan Maites joins Jim Blasingame to talk about how to budget for traditional marketing as well as new media activity.
More interviews with Alan Maites
Why every small business should have an e-commerce strategy
Balancing marketing with community building
Balancing outbound marketing with inbound marketing
Rebranding your business from inside out
What is the driver behind rebranding your company
Articles by Alan Maites
Getting New Customers 2014
Alan Maites shares strategies/tactics to deploy this year that might help you acquire the right customers for your product/service?
What Are You Selling Us?
What are you selling? Just a product, or a brand? Alan Maites writes on defining just exactly what your business is selling to its customers.