The Age of the Customer®, Part 40: You can be competitive but still become irrelevant
In The Age of the Customer™, the challenge is to not become irrelevant. Alan Maites joins Jim Blasingame to discuss the power of creating a customer-centric strategy, both offline and online, to stay relevant in The Age of the Customer™.
More interviews with Alan Maites
Why every small business should have an e-commerce strategy
Balancing marketing with community building
Balancing outbound marketing with inbound marketing
Rebranding your business from inside out
What is the driver behind rebranding your company
Articles by Alan Maites
Getting New Customers 2014
Alan Maites shares strategies/tactics to deploy this year that might help you acquire the right customers for your product/service?
What Are You Selling Us?
What are you selling? Just a product, or a brand? Alan Maites writes on defining just exactly what your business is selling to its customers.