Paul Cherry is President and Founder of the sales and sales leadership training firm Performance Based Results. He’s been featured in more than 250 publications including Inc. Magazine, Investor’s Business Daily, Selling Power, and Kiplinger’s Personal Finance.

Paul is the author of the best-seller, Questions That Sell: The Powerful Process to Discovering What Your Customer Really Wants, Questions That Get Results: Innovative Ideas Managers Can Use to Empower their Teams, and The Ultimate Sales Pro.

Paul has trained 183 of the Fortune 500, plus more than 1,000 entrepreneurial, small to mid-sized, cutting-edge businesses looking to dominate their niche markets.