Interview with Paul Cherry

Paul and Jim talk about how to find out if your customers are satisfied or committed, and what to do when you find out that information.

More interviews with Paul Cherry

The law of reciprocity and the post-pandemic marketplace

Featuring Paul Cherry – April 30, 2020

Helping customers help their customers post-pandemic

Featuring Paul Cherry – April 30, 2020

Finding opportunity in adversity

Featuring Paul Cherry – April 30, 2020

Smart small business sales strategies in a recession

Featuring Paul Cherry – March 13, 2009

Small business sales resilience in a recession

Featuring Paul Cherry – October 13, 2008