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Adrian Ott joins Jim Blasingame to reveal that your market research plan could begin as simply as using college marketing interns to help you as part of their major requirements.

Adrian Ott joins Jim Blasingame to reveal some of the ways to make sure you get the most for your market research investment, including making sure you provide accurate specifications to the researchers.

Adrian Ott joins Jim Blasingame to point out that too many small businesses fall into the classic market research pitfall of doing NOTHING on the way to becoming irrelevant.

Tom Asacker joins Jim Blasingame to reveal that your identity is tied up in the story you’re telling yourself and the world, and why you should be careful if it’s becoming too comfortable.

Tom Asacker joins Jim Blasingame to propose that your destiny is a result of how you identify yourself, and if you don’t like the way you’re heading, change your story.

Walter Kiechel joins Jim Blasingame to reveal the 3 Cs of your strategy to focus on after you’ve been hit by a business-disrupting disaster, including cost, customers and competition.

Walter Kiechel joins Jim Blasingame to recommend that the first thing to do after you’ve been hit by a business-disrupting emergency is to sit still for a little bit and assess the impact and damage, before taking action.

Jeff Zbar joins Jim Blasingame to report on what he and his family are doing to ride out Hurricane Irma, and why they made that decision.

Jeff Zbar joins Jeff Jim Blasingame to share what he’s doing to help his customers in anticipation of a business-disrupting event, like an incoming hurricane.

Eva Rosenberg joins Jim Blasingame to reveal some of the retirement plans that you can create at the last minute to lower your tax bill before filing.