Many people talk about 'understanding the customer' but what does it really mean? Sharon Drew Morgan tells us what exactly is meant by this term.
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Application marketing is using apps to deliver branding, messages, content, and/or functionality to reach target audiences. And it’s attracting entrepreneurs for many reasons, namely affordability...
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It’s a common misconception that simply attending a networking event will bring you new business right away. Ivan Misner explains why this belief is wrong.
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The ideal use for social media is to build your brand and your credibility with the people you are connected with. Ivan Misner shows you how this is accomplished.
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In today's business, having the right solution to manage a ‘need’ is not enough to help buyers choose your solution. We’d like to think it’s ‘the economy’, but the problem is more complex.
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A 90% failure rate isn't always bad. Sharon Drew Morgan explains why this percentage of failure rate can sometimes work.
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Bill Dunkelberg provides a basic summary of the small business economic trends survey from the month of April. He covers labor, spending, credit, inflation, and more.
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The next few months of this economic cycle will be more like a marathon than a sprint because there are still many economic challenges left to be absorbed by the marketplace. Remember the fundament...
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Small businesses used to run pretty smoothly a year or two ago with sales and profits growing. Then the recession and credit crunch hit and everything started slowing down, including your accounts ...
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Sales has a goal: find a prospect with a need and sell a solution. Sharon Drew Morgan breaks down this goal for you.
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