The Age of The Customer®
Advice, information and training in the field of economics, business operations and business management.
THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.
THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.
THE AGE OF THE CUSTOMER® Menu
Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.
Jim Blasingame reveals how the Age of the Customer has empowered prospects with new expectations that have re-ordered the way sales organizations conduct lead generation and prospect development.
Peter Meyer joins Jim Blasingame to reveal how inertia can develop in your business, especially if it develops between business and customer.
Karen Reisman joins Jim Blasingame to reveal that tapping into the emotions of your listener, and telling stories, are two of the most important lessons you can learn from Super Bowl commercials.
Ruth Sherman joins Jim Blasingame to remind us that even though we’re increasingly employing digital communication tools, we’re all still analog humans with the same high touch requirements as when everything was analog.
Jim Blasingame offers his thoughts on how to mount a defense of Main Street against giants like Amazon by developing a strategy that includes better technology and training your people to deliver high touch.
Jim Blasingame reveals that the only way small business retailers can defend against forces like Amazon is to deliver their special sauce of high tech AND high touch.
Jim Blasingame reminds you about how the retreat of legacy retailers from Main Street is creating a vacuum in the form of a barbell effect that is both challenge and opportunity for small retailers.
Jim Blasingame reminds you about the force that’s causing a once-in-10,000-year shift from the Age of the Seller to the Age of the Customer, and why you disregard this understanding at your peril.
Jim Blasingame reveals how technology has empowered customers with new information and has changed their expectations of how they want to be served.
Deb Calvert joins Jim Blasingame to reveal three critical questions to begin a conversation with a prospect that takes into consideration that they already know a lot about what you sell.
