Creating a successful licensing relationship
Successful licensing contracts begin trust. Steve Martin joins Jim Blasingame to discuss the components of an intellectual property licensing contract and the value of mutual trust between licensing parties.
More interviews with Steve Martin
Why cash is about today, and profit is about tomorrow
The power of having balanced and multi-faceted success goals
How to more broadly define success in the marketplace
Getting help with business buying due diligence
Even if a business-in-a-box offer is legal, it still might not be for you