How to hold your own as the economy softens
Be proactive with marketing plans as the economy softens. Steve Martin joins Jim Blasingame to discuss things you can do to hold on to customers, even if they cut their budgets.
More interviews with Steve Martin
Why cash is about today, and profit is about tomorrow
The power of having balanced and multi-faceted success goals
How to more broadly define success in the marketplace
Getting help with business buying due diligence
Even if a business-in-a-box offer is legal, it still might not be for you