Paula Lovell

Creative small business marketing strategies

How do you market your small business during a recession? Paula Lovell talks with Jim Blasingame about why marketing must continue, even during a slow economy, by spending more time and energy on those areas that cost little or nothing, like networking, spending more time with customers, and maximizing public relations opportunities.

More interviews with Paula Lovell

Judith Glaser
Breast Cancer Awareness: The healing power of love and prayer
Judith Glaser
Breast cancer awareness: Courageous stories from two survivors
Paula Lovell
A woman business owner speaks to young women entrepreneurs
Paula Lovell
Dealing with a major illness as a small business owner
Paula Lovell
Being a woman small business owner