More than marketing - connecting
The key to sustaining customer relationships is connection. Neal Creighton and Jim Blasingame talk about how to use electronic tools to foster dialogue with customers resulting in a connection that can be more important than any marketing strategy.
More interviews with Neal Creighton
Learning about social media and small business
Why is social media hard for small businesses?
Executing a customer review feature on your website
Executing a customer review feature on your website
The impact of customer reviews on your small business
Articles by Neal Creighton
Social Marketing: Creating online content and conversations to engage customers
Small-business owners need to go where their customers spend a significant amount of time and, not-surprising, they are spending more time in social networks. Expert Neal Creighton sheds some light...
Letting Your Customers Drive Sales with Their Reviews
Looking for a way to add more positive feedback to your sales? Product reviews may be the way to go, according to Neal Creighton.