The impact of customer reviews on your small business
What will be the impact of customer reviews on your small business? Neal Creighton joins Jim Blasingame to discuss how online word-of-mouth, or user generated content (UGC) will be an important part of the future of your small business.
More interviews with Neal Creighton
Learning about social media and small business
Why is social media hard for small businesses?
Executing a customer review feature on your website
Executing a customer review feature on your website
Protecting your business' reputation in the 21st century
Articles by Neal Creighton
Social Marketing: Creating online content and conversations to engage customers
Small-business owners need to go where their customers spend a significant amount of time and, not-surprising, they are spending more time in social networks. Expert Neal Creighton sheds some light...
Letting Your Customers Drive Sales with Their Reviews
Looking for a way to add more positive feedback to your sales? Product reviews may be the way to go, according to Neal Creighton.