Word of mouth in the digital age

Are online recommendations typically sincere? Mary Lou Quinlan joins Jim Blasingame to talk about word of mouth through social media and online recommendations, and whether it's legitimate user generated content (UGC).

More interviews with Mary Lou Quinlan

The power of writing down your ideas and worries

Featuring Mary Lou Quinlan – May 14, 2012

Documenting the love and faith of a mother

Featuring Mary Lou Quinlan – May 14, 2012

Woman's Warp Speed Word of Mouth

Featuring Mary Lou Quinlan – April 13, 2011

How to Succeed? Pretend all your customers are women.

Featuring Mary Lou Quinlan – May 05, 2010

What women don't tell you about what they want

Featuring Mary Lou Quinlan – December 11, 2009