Beating the competition in more than price
Have you considered how much you can differentiate your small business from competitors without spending one cent? Mark Mayberry and Jim Blasingame talk about some of the things you can do to make customers come back, you already own all of them, and it costs nothing to accomplish.
More interviews with Mark Mayberry
Why a slow economy is the best time to train employees
Small business customer care stories
Small business customer commitment threshold
Keeping customers happy
Differentiate yourself from your competitors
Articles by Mark Mayberry
It's About Time!
How customers view your promotions is very important. Mark Mayberry gives you some examples of promotions that have turned him off.
More Than Just Flowers
Small Businesses can set themselves apart by the way they treat their customers. Mark Mayberry tells a story about just how important is it to make your customers feel special.
Shazzam"...Or..."Nega-zam?
Your businesses' customer service can either come across as a "Shazzam" or "Nega-zam" moment. Mark Mayberry describes a few past moments where he has experienced both of these.
A Great Question!
Are you caring for your customers in a personal way? Here is an example of excellent customer care from Mark Mayberry.
A Service Vacuum
Does your company leave your customers in a service vacuum? Mark Maryberry explains what it is and why you shouldn't do that to your customers.