21st century small business branding is about connection
Branding without connecting is just expensive noise. That's the message Jonathan Baskin and Jim Blasingame discuss as they explain how small businesses reach customers and build communities in a period that is being described as the "post-marketing" era.
More interviews with Jonathan Salem Baskin
The evolution of the value of customer reviews
Your brand is the perfect platform to demonstrate values
The evolution of the value of customer reviews
Your brand is the perfect platform to demonstrate values
Social media: the newest platform for building communities