What do your B2C customers really want?
Do you know what your B2C customers really want? Jim Blasingame discusses the 21st century approach to customer loyalty, which is to get beyond the transaction, find out how and why customers do business with you, and give them what they want instead of what they think they need.
More interviews with Jim Blasingame
Jim says goodbye to his audience after over 23 years of The Small Business Advocate Show
Jim’s last advice to his audience: Remember THE School fundamentals
Jim reveals why and how he started The Small Business Advocate Show
Jim’s next-to-last parting thoughts for small business owners
The long goodbye
Articles by Jim Blasingame
When Cause And Effect Converged With Humanity
Thanksgiving in America celebrates one of the great moments in the annals of serendipity: Squanto and the Mayflower pilgrims working together to become a critical part of the foundation of the most...
Veteran's Day: Recognizing And Honoring All Who Served
Thank you to ALL who swore the military oath, served honorably, and made themselves available to a grateful nation. Happy Veterans Day!
Intangible Motivation Produces Tangible Results
Smart small business owners understand the direct link between motivating employees to be successful in their assignments and the success of the business. Here are six motivational best practices.
Are humans going to get help sorting out our problems?
With the increasing global instability and society running off the rails, people of faith wonder whether it may not be a matter of if, but when the "sorting out" will be taken out of the hands of h...
Five Financial Mysteries Revealed, Part III
In the last of a three-part series covering The Five Financial Mysteries of running a small business, you'll learn about the relationship between vendors and customers, and why profit is important,...