Commentary by Jim Blasingame
Jim talks about the most important real estate for any small business -- the six inches between your customers' ears. He then goes on to talk about the two prime emotions that arise from that real estate, which are needs and wants. Tune in to hear Jim explain why understanding this is critical to your success.
More interviews with Jim Blasingame
Jim says goodbye to his audience after over 23 years of The Small Business Advocate Show
Jim’s last advice to his audience: Remember THE School fundamentals
Jim reveals why and how he started The Small Business Advocate Show
Jim’s next-to-last parting thoughts for small business owners
The long goodbye
Articles by Jim Blasingame
Memorial Day: Who paid for your liberty?
On Memorial Day, amidst picnics and other gatherings, we honor all who paid the ultimate price in service to this country – including small business owners and employees – in defense of our freedom...
When Cause And Effect Converged With Humanity
Thanksgiving in America celebrates one of the great moments in the annals of serendipity: Squanto and the Mayflower pilgrims working together to become a critical part of the foundation of the most...
Veteran's Day: Recognizing And Honoring All Who Served
Thank you to ALL who swore the military oath, served honorably, and made themselves available to a grateful nation. Happy Veterans Day!
Intangible Motivation Produces Tangible Results
Smart small business owners understand the direct link between motivating employees to be successful in their assignments and the success of the business. Here are six motivational best practices.
Are humans going to get help sorting out our problems?
With the increasing global instability and society running off the rails, people of faith wonder whether it may not be a matter of if, but when the "sorting out" will be taken out of the hands of h...