The process of changing your brand
How do you change your brand? Jay Mincks joins Jim Blasingame to discuss the process of changing your brand - as Insperity just did - and the importance of having a story behind a re-brand, plus how to correctly use your company named coupled with a logo and a tag-line.
More interviews with Jay Mincks
Mincks Success Tip #1: Embrace the price of success
Mincks Success Tip #2: Choose optimism instead of pessimism
Mincks Success Tip #1: Embrace the price of success
Mincks Success Tip #2: Choose optimism instead of pessimism
The imperative of creating and maintaining a corporate culture