Why your customers co-own your business's brand
Create and tell your own brand story and defend it in the marketplace. Janet Christy joins Jim Blasingame to discuss how social media has changed the way brand stories are told and how to make sure you're leading that conversation.
More interviews with Janet Christy
The wisdom of discounting any government promises for small business help
Facing the facts of political rhetoric and government help
The power of understanding how numbers are created and presented
Why the presentation of numbers can be tricky
What small businesses have to do to survive the post-pandemic economy
Articles by Janet Christy
Pseudo Customer Service
Janet Christy writes about customer care experiences she has experienced.
Open Letter to Politicians & Candidates
Janet Christy offers some advice for politicians and candidates from a small business owners perspective.
How Can I Do Business With These Gas Prices?
Janet Christy writes on ways to do business other than face-to-face and avoid travel.
Diet for Your Marketing Plan
Janet Christy writes on how to ensure your small business has a healthy marketing plan.
Use Your Nesting (Personalization) Instinct To Market Your Business
Nesting and personal styles can help build your brand and market your product. Christy Janet writes on how to make the most of this concept.