Your relationship with customers is perceptual, not factual
Chip Bell joins Jim Blasingame to reveal that as much as you work on strategies and facts and figures to get customers to buy from you, they’re basing their decision on perception, not fact.
More interviews with Chip Bell
How customer loyalty drops straight to the bottom line
How to gain insight into what causes customer loyalty
Checking back for post-pandemic customer expectations
Tapping your customer’s imagination for future plans
Checking back for post-pandemic customer expectations
Articles by Chip Bell
The Gift of Balance
Brain Trust member Chip Bell writes on the importance of effective mentoring in an ever changing business world.
Serving the least of these
Chip Bell explains how your customers are your neighbors and deserve your very best.
Conducting the Learning Symphony
Chip Bell explains how organization can become the enemy of passion.
Service Feistiness
In these times of turbulence and anxiety, it's important for small business owners to remain feisty and survive, according to Chip Bell and John Patterson.