When customers are your brand evangelists you have a power brand. Maria Ross joins Jim Blasingame to discuss the signs that point to whether your small business has a power brand.

A small business brand is more about the experience you give customer than your logo. Maria Ross joins Jim Blasingame to reveal the critical elements of a small business brand and how to develop them.

Why relevance is trumping competitiveness. Jaynie Smith joins Jim Blasingame to discuss the competitive advantage of delivering on values that are relevant to your customers.

When words we use every day can be used improperly. Beverly Inman-Ebel joins Jim Blasingame to identify how regular, everyday words, like "must" and "always" can derail your ability to communicate effectively.

Do not let the word "not" get in your way of success. Beverly Inman-Ebel joins Jim Blasingame to talk about how some tiny words, like "not" and "but" can derail your ability to communicate effectively.

Are your employees prepared for the "moment of relevance?" Jim Blasingame talks about his recent Age of the Customer experiences and how three companies in one day succeeded in passing the "moment of relevance by exceeded his expectations.

Salespeople have to have a performance record and a customer relationship attitude. Bob Prosen joins Jim Blasingame to discuss how to hire salespeople for attitude and performance.

Social media for business is for marketing, not an excuse to hang out. Jeff Zbar joins Jim Blasingame to discuss why social media should be about work that delivers results, not just to stay busy.

In the 21st century, your success is directly related to connecting with customer beliefs. Tom Asacker joins Jim Blasingame to reveal how to be successful by creating experiences that connect with customer beliefs.

Love up your best customers and let your worst customers go to the competition. Betsy Kruger joins Jim Blasingame to discuss how to increase profitability by identifying loyal and most profitable customers and delighting them at every step.