Interview with Scott Swedenburg

Jim and Scott discuss the importance of developing a customer and prospect data base and how to develop a great offer.

More interviews with Scott Swedenburg

The future of small business is in building customer communities

Featuring Scott Swedenburg – February 03, 2011

The Age of the Customer®, Part 23: What does being customer-focused look like?

Featuring Scott Swedenburg – July 28, 2010

Small business customer relationships that last

Featuring Scott Swedenburg – May 04, 2009

Interview with Scott Swedenburg

Featuring Scott Swedenburg – February 27, 2008

Interview with Scott Swedenburg

Featuring Scott Swedenburg – July 10, 2007

Articles by Scott Swedenburg

Lunchroom Marketing

Scott Swedenburg – July 28, 2006

How the product makes us feel is as important, if not more so, than the functionality of the product.

Goofy Marketing

Scott Swedenburg – April 28, 2006

How can you take Disney’s ideas and use them in your direct marketing?