Interview with Scott Swedenburg

How much does it cost to treat customers like friends? Scott talks with Jim about the answer to this question and the benefits of getting the right answer.

More interviews with Scott Swedenburg

The future of small business is in building customer communities

Featuring Scott Swedenburg – February 03, 2011

The Age of the Customer®, Part 23: What does being customer-focused look like?

Featuring Scott Swedenburg – July 28, 2010

Small business customer relationships that last

Featuring Scott Swedenburg – May 04, 2009

Interview with Scott Swedenburg

Featuring Scott Swedenburg – February 27, 2008

Interview with Scott Swedenburg

Featuring Scott Swedenburg – March 09, 2007

Articles by Scott Swedenburg

Lunchroom Marketing

Scott Swedenburg – July 28, 2006

How the product makes us feel is as important, if not more so, than the functionality of the product.

Goofy Marketing

Scott Swedenburg – April 28, 2006

How can you take Disney’s ideas and use them in your direct marketing?