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Strategy is about how you will execute in the future. Rich Horwath joins Jim Blasingame to discuss why you should constantly re-evaluate your strategy so you can allocate and acquire the resources you will need in the future.
Must this be done in-house? Rich Horwath joins Jim Blasingame to discuss this question about why you should focus your resources in the areas that directly add value to customers and outsource non-core competencies.
Have you made the transition from manipulation to authenticity? Terry Barber joins Jim Blasingame to discuss the 21st century responsibility of a business to replace manipulation with connecting with their customers’ aspirations.
Social media is about developing a meaningful community around people with like interests. Terry Barber joins Jim Blasingame to explain the definition of the social customer and why they're critical to your future success.
It’s okay to fall in love with what you do, but not with how you do it. Jim Blasingame talks about business paradigm shifts of the 21st century and offers insight into why you should lead change, not just manage it.
A business plan is important, but planning is essential. Jim Blasingame talks about the difference in business plans and business planning, plus specific planning activities that will help you operate your small business more successfully.
How do you push back on your web developer? Eric Karjaluoto joins Jim Blasingame to talk about web design and trusting your designer to do the job well but also pushing back when the site is not what you want.
How should your website represent your business? Eric Karjaluoto joins Jim Blasingame to discuss authenticity through your website to validate decision making for your customers, and the website should represent who you are.
Are you competing in the online race? Anita Rosen joins Jim Blasingame to explain that small businesses don't have to win the online race, but they do have to participate, with resources like groupon.com.
How is the competitive online landscape changing? Anita Rosen joins Jim Blasingame to talk about how the big online players are competing against each other and what that means for small business.
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