Wake your small business up this Spring and close the distance between you and your customers.
Tom Asacker writes about growing your market.
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The number of customers hasn't changed, but their ability to tune out marketers has. Tom Asacker gives you some ideas on how to reconnect with your customers.
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Many of my small business clients are not aware of the distress signals that indicate the old way of doing business is obsolete. Nancy Anderson tells you about some of those signals.
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Have you noticed the unprecedented amount of economic adversity and uncertainty of late? Tom Asacker offers you a check list to guide your business decisions.
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One problem that the marketing field has to deal with today is brand confusion. Tom Asacker tells you why brand confusion is such a big deal.
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Any small business owner can tell you that 2010 was a tough year. Adam Boyden discusses two key trends that indicate that 2011 will be better.
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There's a huge dynamic underway, a cultural shift in the world of business accelerated by the rapid adoption of social technologies. Tom Asacker shares the 10 steps needed to make that shift.
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Can a book help you change? No. But it can help you once you do. Expert Tom Asacker explains the importance of change.
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Customer stimulation is much more than selling and promotion, and it's your only way forward. Tom Asacker explains.
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The holiday shopping season is heating up and social media will play an integral role in this year’s marketing campaigns. Adam Boyden provides some social media tips.
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