Interview with Tom Asacker
Tom and Jim talk about how to make sure the conversation you're having in your head about how your small business attracts customers is compatible with the one your customers are having in their heads about what they want.
More interviews with Tom Asacker
What you sell isn’t as important as how you deliver it
The New Year will bring many changes – will you change with it?
How humans continue to improvise as we do the analog/digital dance
The dynamic between humanity and digital leverage
How humans continue to improvise as we do the analog/digital dance
Articles by Tom Asacker
Politics and branding
Tom Asacker writes on branding and how it affects the public image of politicians.
Climb out of Your Nest and Jump
Wake your small business up this Spring and close the distance between you and your customers.
Tom Asacker writes about growing your market.
The marketplace has evolved. Have you?
The number of customers hasn't changed, but their ability to tune out marketers has. Tom Asacker gives you some ideas on how to reconnect with your customers.
Sail On, Sailor
Have you noticed the unprecedented amount of economic adversity and uncertainty of late? Tom Asacker offers you a check list to guide your business decisions.
Ball of Brand Confusion
One problem that the marketing field has to deal with today is brand confusion. Tom Asacker tells you why brand confusion is such a big deal.