Focus advertising on your competitive advantage
How do you leverage your business's competitive advantage? Tom Anastasi joins Jim Blasingame to discuss how to use customer testimonials, ad frequency, and a targeted ad campaign to reach your profile customers.
More interviews with Tom Anastasi
The confidence issue between men and women in the marketplace
The expectations difference between the genders
How the pandemic has changed society – permanently
Pandemic shutdown changes that won’t go back to the old ways
How the pandemic has changed society – permanently
Articles by Tom Anastasi
From Forming to Performing: How to Make Teams Work
Tom Anastasi reveals Tuckman's 4 team building stages.
Non-monetary motivation
Brain Trust member Ton Anastasi analyzes the key motivators for entrepreneurs and their employees.
The Science of Business Decision-Making
Tom Anastasi lists and explains five tips for making good business decisions.
Personality Type and Business Ownership
Tom Anastasi writes about the personality of an entrepreneur and how they are different from people who prefer the security of a job working for someone else.