Interview with Tim Berry
Tim is THE business planning expert, and he joins Jim to talk about how important it is to have a solid pricing strategy in your plan. Tim talks about something he learned from one of his mentors, which is that "management is nothing more than understanding when and how to say no", something Tim identifies as the "corridor principle", and how that blends in to your business planning process.
More interviews with Tim Berry
Tim Berry’s Razor: “Deliver value to customers”
Don’t let content prevent you from the essential context of business planning
The power of business planning fundamentals
Wrapping up 20 years of radio broadcasting
What hasn’t changed in the past 20 years in the marketplace?