Tell the strategic story of why your business exists
How much do customers care whether your business exists? Tim Berry joins Jim Blasingame to reveal why it's important that you can explain the strategic story of why customers benefit from the existence of your business.
More interviews with Tim Berry
Tim Berry’s Razor: “Deliver value to customers”
Don’t let content prevent you from the essential context of business planning
The power of business planning fundamentals
Wrapping up 20 years of radio broadcasting
What hasn’t changed in the past 20 years in the marketplace?