Developing your "buying event" strategy story
Here is one of the three strategy stories you need to be able to tell. Tim Berry joins Jim Blasingame to reveal why the "buying event" story is one that you must be able to tell if you expect to succeed.
More interviews with Tim Berry
Tim Berry’s Razor: “Deliver value to customers”
Don’t let content prevent you from the essential context of business planning
The power of business planning fundamentals
Wrapping up 20 years of radio broadcasting
What hasn’t changed in the past 20 years in the marketplace?