Businesses as members of customer communities

You can create and serve your community, but you can't control it. Terry Barber joins Jim Blasingame to discuss your small business as a member of customer communities, and why you must behave there with authenticity.

More interviews with Terry Barber

Can your business pull off being inspirational?

Featuring Terry Barber – October 17, 2011

What does it take for a business to be inspirational?

Featuring Terry Barber – October 17, 2011

Creating engaged employees

Featuring Terry Barber – June 21, 2011

Hiring employees who fit your brand values

Featuring Terry Barber – June 21, 2011

Are your brand values aligned with your customers?

Featuring Terry Barber – March 08, 2011